https://www.hireamanda.com/about daily 0.75 2021-04-27 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee32c3316addd387d98fdaf/1594926671033/AmandaMcC.jpg About - About me I have product, service, and visual design skills that I use to elevate my strategic thinking into process-driven outcomes. I excel in roles where I can use my diverse skillset to define problems and collaborate on transformative solutions. My superpower is my ability to make connections between ideas and synthesize those thoughts into actions. I’m very comfortable with ambiguity and skilled at facilitating others in problem solving. I’m a confident public speaker and I like learning about people. I love to converse about ideas, theories, design, and technology. I believe that properly archived files can (and should) exist and that debriefing after project completion is as important as the initial creative brief. Formerly an active member of the I’ll-Remember-It Syndicate, I’ve been an avid note-taker and list-maker for 10+ years. My curiosity and desire to learn has led me to five post-secondary institutions resulting in two degrees (BDes Material Art and Design; MDes Design for Health), one post-graduate certificate (Advanced Digital Design), two semesters abroad, and current enrollment in part-time studies to complete a third degree (BA Liberal Arts). I regularly attend tech meetups and conferences, and I look forward to being able to go to events and travel again soon. Some of my other hobbies include sewing, listening to podcasts, Olympic Weightlifting, reading non-fiction, and going for walks with my dog. I’m currently located in Toronto, Canada. https://www.hireamanda.com/portfolio daily 1.0 2020-08-17 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1dcc920f881948c793a03a/1595788444069/hireamanda-home-profile.png Portfolio https://www.hireamanda.com/portfolio/toolkit-for-activewear-design monthly 0.5 2020-07-26 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbae1deec6407896f8abd0/1593552441734/amandamccusker-toolkit.png Portfolio - Toolkit for Activewear Design https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b62b0f82898308f9679ed/1594581683350/amandamccusker-toolkit-process1.jpg Portfolio - Toolkit for Activewear Design https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b62bff82898308f967b9a/1594581700548/amandamccusker-toolkit-process2.jpg Portfolio - Toolkit for Activewear Design https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b62d75713c260c01f118a/1594581722664/amandamccusker-toolkit-process3.jpg Portfolio - Toolkit for Activewear Design https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee9a9fbdb85fe383adae75f/1595182642564/IMG_1060.jpeg Portfolio - Toolkit for Activewear Design In this photo participants engage in picture-word associations, the first of three activities. This activity was intended as both an ice breaker and an inquiry into personal and/or shared narratives of the participants. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee9ab98c53d4548dc5500a4/1594581937265/IMG_1069.jpg Portfolio - Toolkit for Activewear Design For the final activity participants were asked to design their ideal outfit for physical activity using paper dolls. Participants used a variety of materials and approaches to their designs, and were asked to describe their choices on the back of their final creation. Once everyone was finished each participant took turns describing their ideal outfit and an open discussion was encouraged. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee9aa40f7dd700403dd1d59/1594581872611/IMG_1066.jpeg Portfolio - Toolkit for Activewear Design The second activity was to create a personal collage to express what it feels like to get dressed for physical activity. Participants were asked to write both a title and a description on the back of their collage, which would not be shared with anyone else. After the participants created their collages they silently walked around to see one another’s while leaving sticky notes describing what the other collages made them feel or think of. This then led to a group discussion. https://www.hireamanda.com/portfolio/systemsoriented-design-for-physical-activity monthly 0.5 2020-07-19 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee988596bf6343b4c5abb33/1592363500795/amandamccusker-Whole%2Bmap.jpg Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b6a68f82898308f978d83/1594583660413/hireamanda-GM-process2.jpg Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b6a741bd3a2410bd24f75/1594583673994/hireamanda-GM-process1.jpg Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b6a7ad79d1d6d7b28fff0/1594583680001/hireamanda-GM-process3.jpg Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f038c4cf638f1548b4d7cc0/1594068054028/hireamanda-GM-2.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b6d3ad170fb792ceec953/1594584434570/hireamanda-GM-context.jpg Portfolio - Systems-Oriented Design for Physical Activity Mockup of final gigamap in a room to show scale https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee98c0ae187f0166970e661/1592364057197/amandamccusker-representation-of-women-in-sport.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee98c2fd41a426e6a7c0978/1592364101158/amandamccusker-intervention-in-system.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f038b62534f58054e802ca3/1594067825231/hireamanda-GM-1.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee988a46bf6343b4c5ac936/1592363601127/amandamccusker-what-is-physical-activity.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee9891687d35866504abd19/1594584855146/amandamccusker-how-to-live-an-active-lifestyle.png Portfolio - Systems-Oriented Design for Physical Activity This section of the gigamap dissects the difficulty of living an active lifestyle through analysis of theory and causal relationships which I translated into key components of an active lifestyle. In addition I added the less tangible factor of feelings that emerged in primary research in order to provoke additional thoughts and insights from the viewer. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f038c7ee9c21e38214d3fe5/1594068109236/hireamanda-GM-4.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee98ae0d5c8917db8d67cc5/1594584800211/amandamccusker-systemic-understanding-physical-activity.png Portfolio - Systems-Oriented Design for Physical Activity The centre piece of this gigamap is a visual system of women’s participation in physical activity. Using methods of systems-oriented design I visualized a timeline of the average Canadian woman’s life and added structures, entities, and expectations that create complexity at an individual scale. Above that I represented the intergenerational relationships between girls, women, and seniors, both to one another and within their peer groups. Finally above the timeline is the system-at-large, a snap shot of political and social entities that impact perception and internalized belief. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f038c617c99c067448a762a/1594068082176/hireamanda-GM-3.png Portfolio - Systems-Oriented Design for Physical Activity https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5ee98b65c53d4548dc51ba3d/1592363888294/amandamccusker-what-is-strength-training.png Portfolio - Systems-Oriented Design for Physical Activity https://www.hireamanda.com/portfolio/feminism-for-designers monthly 0.5 2020-07-19 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbb6d607e4d15ca3c11a72/1593554657099/amandamccusker-FD-header.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b8462fe97c9602d13125d/1594590311368/amandamccusker-FD-process2.jpg Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b8469edb3507adffccc5f/1594590318230/amandamccusker-FD-process1.jpg Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0b846e05f9c80a14acd29f/1594590333842/amandamccusker-FD-process3.jpg Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f03769cb588020410cbbadc/1594062503686/amandamccusker-FD-onboarding.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f036b028fcfad3d941062e0/1595182741684/amandamccusker-FD-stakeholders.png Portfolio - Feminism for Designers A stakeholder analysis was conducted to based on potential interest and potential influence. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbc0af01f93e3017273e00/1593557174504/amandamccusker-FD-branding.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbb85e78add04b483159fe/1595183770306/amandamccusker-FD-POV.png Portfolio - Feminism for Designers Feminism doesn’t mean one thing so it was important from project outset to define and align to a clear point of view. Most designers are familiar with Inclusive and Universal Design however both of these methods are still broadly intended to support design for the greatest number of people. The opportunity for Feminist Design is to add to these methods as a lens that directly considers how intersectional identities, social determinants and systems of oppression affect users and uphold inequity despite good usability. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbc045be87e018f00e8899/1593557070829/amandamccusker-FD-requirements.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbc15554b7c06818af7ce0/1593557350700/amandamccusker-FD-channels.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbc135b8c2b155ab5e86d2/1593557316212/amandamccusker-FD-toolkit.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbc10601f93e3017274c51/1593557264247/amandamccusker-FD-howitworks.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbbc93b8c2b155ab5dbc53/1593556129603/amandamccusker-FD-strategy.png Portfolio - Feminism for Designers https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbb724b8c2b155ab5cc914/1595182744971/amandamccusker-FD-needs.png Portfolio - Feminism for Designers A needs assessment was informed by the stakeholder analysis. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5efbc09d31069f4d7faa954f/1593557156214/amandamccusker-FD-brandvalues.png Portfolio - Feminism for Designers https://www.hireamanda.com/portfolio/visualization-for-research monthly 0.5 2020-07-19 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0103831ffcfb3e3f959e68/1593901971360/amandamccusker-FR-poster.png Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bbef25713c260c02b5c58/1594605307047/Screen%2BShot%2B2020-07-12%2Bat%2B9.52.35%2BPM.jpg Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bbdd260bdf331335b456b/1594605018540/amandamccusker-FR-process1.jpg Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bbdc41bd3a2410bdd6538/1594604999930/amandamccusker-FR-process2.jpg Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f14a464049f73378f03c547/1595188340252/amandamccusker-FR-pg2.png Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f010412400ad9302e9d0ca0/1593902107194/amandamccusker-FR-methods.png Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f14a44e55e4ba6ef2362299/1595188307887/amandamccusker-FR-pg1.png Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0104440e31a70a9c3d4ba4/1593902163427/amandamccusker-FR-data.png Portfolio - Visualization for Research https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0104291ffcfb3e3f95abfe/1593902128245/amandamccusker-FR-map.png Portfolio - Visualization for Research https://www.hireamanda.com/portfolio/serious-game-for-outbreak-protocols monthly 0.5 2020-07-19 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bbf5b1884f5561f3d5f2f/1594605428058/don-it-5.jpg Portfolio - Serious Game for Outbreak Protocols https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bc09c0f4f095f7e7907d2/1594605728877/don-it-process3.jpg Portfolio - Serious Game for Outbreak Protocols https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bc0981884f5561f3d85cf/1594605724261/don-it-process2.jpg Portfolio - Serious Game for Outbreak Protocols https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0bbfc826f258058c3d2b64/1594605518485/don-it-process1.jpg Portfolio - Serious Game for Outbreak Protocols https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f14a63080c8be6ffec66344/1595190234289/don-it-4.jpg Portfolio - Serious Game for Outbreak Protocols https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f14a66574141a78698b4e3e/1595190258213/don-it-2.jpg Portfolio - Serious Game for Outbreak Protocols Illustrations by Melissa Frew https://www.hireamanda.com/portfolio/signatures monthly 0.5 2020-07-26 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f150ce22a4010553ea29daf/1595215081238/HireAmanda-signatures1.png Portfolio - Signatures https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f012d0cb96a062512e3cabc/1593912615067/HireAmanda-signatures5.png Portfolio - Signatures https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f150e0774141a786999285e/1595216097102/hireamanda-signatures-flyer+copy.jpg Portfolio - Signatures The first posters created for the brand’s relaunch https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f012c96b96a062512e3c1c5/1595218695310/HireAmanda-signatures2.png Portfolio - Signatures I created distinct icons for each show based on remarkable architecture and associative imagery of the cities. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f151ac6cd0e0c7efbe87a69/1595218640782/HireAmanda-signatures1.png Portfolio - Signatures https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f012d5e42275307127eb195/1593912698661/HireAmanda-signatures4.png Portfolio - Signatures https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f150ecb0d8270251183fd83/1595216084812/hireamanda-signatures-buscard.jpg Portfolio - Signatures Business cards https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1519c27b47154ceaeb5ea7/1595218380183/hireamanda-signatures-bguide-01.jpg Portfolio - Signatures https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f150f4d049f73378f11763a/1595215699917/hireamanda-signatures-phone.png Portfolio - Signatures https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f150e241dfb8122b85fdf60/1595216077435/hireamanda-signatures-ticket.jpg Portfolio - Signatures A redesigned ticket https://www.hireamanda.com/portfolio/synaptive-medical monthly 0.5 2020-07-26 https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152da6999ba21dbd0b34bd/1595270951892/brightmatter-spine-sor-2.jpg Portfolio - Synaptive Medical Rendering by Cicada Design https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f17103cce5bf4781c464eff/1595347224129/HireAmanda-synaptive4.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f160971a1165e23472d173f/1595279739188/hireamanda-nola-2.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f160955060f1f3c0f424181/1595279708409/hireamanda-process-MRI2.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f0284e2c7077935485f8b53/1595222948631/HireAmanda-synaptive3.png Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152322534d5b34f28a71cf/1595220834566/hireamanda-synaptive-posters.jpg Portfolio - Synaptive Medical I built a substantial library of product photography, allowing for more efficient, creative, and consistent outputs. The images supported marketing, sales, implementation, and engineering teams. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1523a0534d5b34f28a7992/1595220899343/HireAmanda-synaptive5.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f15269f0bbd2104ee52490d/1595222897805/interactiveOR-cap.png Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f171ef3befa9b3fedf66a64/1595363687276/hireamanda-process-voicecontrol.jpg Portfolio - Synaptive Medical Capturing a foresight workshop through mind-mapping https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f16085fa1165e23472cdeb4/1595279560530/hireamanda-process-MRI1.jpg Portfolio - Synaptive Medical Mapping the MRI creative brief https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1525eab4f17e3c86378bae/1595222874016/synaptive-touchscreen.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f15e77cd7fc0874d57a0e33/1595271046099/hireamanda-process-iOR.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152afae28e0f1e884e3156/1595279215161/evry-softlaunch.jpg Portfolio - Synaptive Medical To create buzz about an MRI without a name, I provided creative direction for this booth graphic (designed by Janice Chen) and I designed a dynamic PowerPoint presentation (using the interactive OR standards) that could be used as a touch-screen interface. https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1608818bebd55dfda25b8e/1595279570598/ Portfolio - Synaptive Medical Ideating on possible naming directions https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f171f13c6fbe058e4b47e82/1595363733776/hireamanda-process-voicecontrol1.jpg Portfolio - Synaptive Medical Applying roses, buds, and thorns to known variables for voice control strategy https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1526c44b808c140f8a021a/1595222905293/interactiveOR-cap2.png Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f028ea61476c8087175d156/1595269392500/amandamccusker-collateralstrategy.png Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f17383b17aec3139da1322c/1595357280166/hireamanda-process-animation.jpg Portfolio - Synaptive Medical Capturing the needs for the Modus V product animation https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152c157b47154ceaecec1b/1595355740221/modusv-brochure-3.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f028ee9c0fe505b56197cf6/1595357853881/Screen+Shot+2020-07-05+at+3.55.40+PM.png Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152c804b808c140f8a83b1/1595223177184/modusv-brochure-2.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152c6755e4ba6ef246ea8c/1595223148920/ Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f1731093b9f7272e408ab1c/1595358351712/hireamanda-process-collateral.jpg Portfolio - Synaptive Medical Thinking through the types of collateral we were creating https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152ca79fbfcc691766da39/1595223217874/simulate-brochure-1.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152cc240592a3871bca69d/1595223240604/ Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152cef2a4010553ea5fa41/1595223288983/simulate-brochure-5.jpg Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f173c30ed959e27ac2414e4/1595358267151/hireamanda-collateral-process2.png Portfolio - Synaptive Medical https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f173c217d2c0c27170388f5/1595363648397/hireamanda-collateral-process1.png Portfolio - Synaptive Medical Visualization of the collateral process https://static1.squarespace.com/static/5edaa040da97404463da7f80/t/5f152cdb06a2aa412304c42a/1595223267117/simulate-brochure-4.jpg Portfolio - 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